By Zrinka Marušić, Ivan Sever, Neven Ivandić (auth.), Alexis Papathanassis, Tihomir Lukovic, Michael Vogel (eds.)
The progress and elevated approval for cruises is followed through a few sustainability matters about the setting, the port economies and societies; on board and at shore. The sustainability central eventually ends up in operational, low-priced in addition to image-related demanding situations for the sector's decision-makers and stakeholders. This choice of peer-reviewed papers, provided through the third foreign Cruise convention (Dubrovnik, Croatia), seeks to handle these concerns and give a contribution to their administration within the mid-term.
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Additional info for Cruise Tourism and Society: A Socio-economic Perspective
Landlord ports” is a model in which the public sector determines priorities and plans for development, labor standards in the port and environmental standards, while the financing, construction and maintenance of port facilities, and providing customer service is let through concessions to private entrepreneurs, who in such projects need to find their interest. This model is inherent in the port of Dubrovnik (Gruz), as well as all Croatian ports. The model of port management system determines the holders of certain types of income.
1007/978-3-642-32992-0_4, # Springer-Verlag Berlin Heidelberg 2012 39 40 N. Seric and M. Perisic branding strategy. The success of the tourist brand depends on the application of the branding strategy. The main hypothesis is that efficient branding strategy for the specialized tourist product need to be primarily influenced by the perception of potential demand. 1 Introduction Classic approaches of shaping branding strategies have been constantly changing and improving for the last 20 years. The recession on the global market and changed conditions give a different approach to the branding strategies and to the ways of their shaping.
Ljubica and Z. Dulcic needs of national strategy for sustainable development of cruise tourism, the local community, however, shows a great tolerance towards the cruise reviews and considers them to be generally welcomed. Nevertheless, most respondents (55 %) believe that the crowds in Dubrovnik are as they appear in the media, while 21 % consider the problem even more serious, which has a potential to construct negative image of the city. Also indicative is the fact that over 93 % of respondents wanted to see more cruisers out of season and 35 % believe that further growth in cruise demand will threaten the quality of life of citizens.