By Maria Cristina Paganoni (auth.)
Read or Download City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality PDF
Similar communications books
As obstacles to foreign alternate and funding have fallen world wide, multinational companies became the major engines of financial integration and development, deploying worldwide innovations to extend their achieve. To enforce such options in an more and more advanced atmosphere, companies are adopting community different types of association.
Built-in advertising and marketing Communications demanding situations enterprise to confront a primary challenge in brand new marketing--the incontrovertible fact that mass media advertisements, on its own, not works. This landmark booklet unearths that ideas lengthy used to carry promoting messages to a mass tradition via a unmarried medium at the moment are obsolete--and indicates agents the best way to come back on course.
Unorthodox luck rules from a billionaire entrepreneur and philanthropistEli Broad's embody of "unreasonable considering" has helped him construct Fortune 500 businesses, amass own billions, and use his wealth to create a brand new method of philanthropy. He has helped to fund clinical learn institutes, K-12 schooling reform, and a few of the world's maximum modern paintings museums.
Англійська мова – не лише мова міжнародного спілкування, але й мова бізнесу. Матеріал посібника Ділове спілкування англійською мовою Павлюк А. В. підібрано таким чином, щоби допомогти з максимальною швидкістю оволодіти мовленнєвими формулами ділового спілкування, а також познайомитися з правилами оформлення ділової кореспонденції та документів, засвоїти етикет ділового спілкування.
- The PR Professional's Handbook: Powerful, Practical Communications
- Handbook of Discourse Processes
- A manager's guide to PR projects: a practical approach
- Health Care, Ethics and Insurance (Professional Ethics)
Extra resources for City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
The second danger is that urban visioning is increasingly reduced to a single technology-centric vision of the city of the future, and that this will somehow restrict the horizon of any possible imaginative planning approaches, as well as limit the creation of alternative solutions to the problems of today and tomorrow. (Vanolo, 2014, p. 894) Although a critique of the appropriation of the public sphere by the logic of marketing and ‘smartmentality’ with the concomitant risk of citizens’ de-politicisation is clearly well grounded, other views may be heard in partial defence of the empowering potential of ICT (Castells, 2000; Bargh and McKenna, 2004; Coleman, 2005; Jones, 2008; Paganoni, 2007, 2012a, 2012c) in what Craven and Wellman (1973) describe as today’s ‘network city’.
The four rows below, displayed against a white background contain five icons each. , ‘Holiday dates’, ‘Apply for school place’). Focussing at this point on linguistic text features, we can see that, as far as the verbal content is concerned, the most recurrent structures in captions and subheads are either short noun phrases (example 7) or imperative sentences (example 8). ‘Health & wellbeing’, ‘Job, careers & training advice’, ‘Meetings & minutes’, ‘Older people’, ‘Payments, benefits, discounts’, ‘Planning & regeneration’, ‘Roads, parking & transport’, ‘Rubbish, recycling, collections’, ‘The Council & democracy’, etc.
To be intelligent and on-demand, a digital city should be able to accommodate, organize, coordinate, and manage all available resources, including city information, systems, services and users based on an integrated platform. , 2009, p. 2610) It can be agreed that municipal websites are characterised by the usability of an easily reproducible design and a high degree of connectivity through internal cross linking and networking to external sites. , bids, consultations, tenders); access to economic development information (such as strategic plans).