Download Big Blues: The Unmaking of IBM by Paul Carroll PDF

By Paul Carroll

Presents the interior tale of the increase and fall of IBM, supplying a devastating examine of company paperwork, loss of foresight, and decline.


A savvy newsman's tellingly specified document at the ruinous decline of IBM. Drawing on a wealth of inside of assets, Wall highway magazine correspondent Carroll deals an unsparing account of a advertisement juggernaut whose button-down tradition, inflexible forms, and complacent executives stifled improvement tasks which may have ensured its dominance of the worldwide machine good into the twenty first century. In remarkably brief order, in-house deficiencies and inroads made by means of nimbler competitors (Apple, Compaq, Intel, etc.) have diminished an erstwhile pacesetter to the prestige of a crippled colossus struggling with for its very existence in an more and more unforgiving market. because the writer makes transparent, additionally, substantial Blue's downfall has triggered common ache and damage. as well as the industrial expenditures borne by way of brushed off staff, host groups, providers, and traders, the U.S. may possibly lose an important degree of its aggressive area in complicated applied sciences due to significantly decrease study budgets at IBM. The relevant advantage of Carroll's harsh reckoning is his chapter-and-verse solving of blame for error that experience mixed to humble a once-mighty company. between different concerns, he recounts how massive Blue (whose hierarchs stubbornly attempted to guard the company's flagship franchise in profitable yet obsolescent mainframes) fumbled probabilities to open insurmountable leads in own pcs, computer software program, laser printers, microprocessor chips, and allied items for which call for has proved brisk. no matter if IBM's new stewards can plot a direction that would allow the debt-burdened leviathan regain whatever remotely equivalent to its former eminence, less profitability, continues to be a truly open query for the writer. between different difficulties, he notes that layoffs and voluntary departures (spurred by means of beautiful severance applications) haven't in basic terms decreased but in addition demoralized the on hand pool of technical, revenues, and administration expertise. Perceptive views on laptop blunders of convulsive significance. --Kirkus affiliates, LP.

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Additional resources for Big Blues: The Unmaking of IBM

Example text

It was another coup. Throughout 1982 and 1983, the group undertook daring projects— attem pting a home com puter; playing around with the possibility of doing a portable long before Com paq came out with its pioneering machine; building a faster processor into a PC that would be called the AT and would push the whole PC industry to the next level; and building a chip that could have delayed the onset of the PC clones for years. But the visibility that Estridge began receiving as the father of a new industry rankled other IBM executives, whose concern evolved into a fierce jealousy that guaranteed Estridge would eventually fall.

The architects, who are the inspired programm ers within IBM, came in and spent months producing a minutely detailed design for the soft­ ware. Then they left. In came troops of everyday programm ers, who are typically less than inspired and who, in dealing with such a large system, had a hard time discerning the grand vision behind the h u n ­ dreds of pages of specifications. As usual insi,de IBM, having a small army of people dividing the project into hundreds of closely linked pieces m eant that they had to spend more time communicating with one another than actually writing code— because what might seem like a small change in one part of it could force people working on several other parts of it to make a switch akin to writing in German rather than in French.

Estridge liked to say that that worker had a b etter sense of the im portance of quality than he did. Occasionally, Estridge tried to fit the corporate mold, but he usually couldn’t pull it off. ” The neighbor gave him such a blank stare that Estridge never tried that one again. Estridge showed a magical touch that has eluded IBM ever since he was pulled from the PC job. A devotee of the Apple II who loved to tinker with the one he had at home, he seem ed to understand little machines b etter than the more formally trained executives who have followed him into senior positions in the PC business.

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