By Tom Taulli
Win the high-stakes video game of brief promoting! brief promoting is becoming in popularity—and for sturdy cause. a wise shorting technique can yield notable earnings whereas lowering portfolio threat. All approximately brief promoting unearths what you must excel during this intriguing kind of trading—without making the vintage “beginner’s” errors. a professional within the box, Tom Taulli presents a entire online game plan for playing—and winning—the short-selling video game. heading off advanced theories and overly technical motives, All approximately brief promoting focuses basically on what you want to recognize, together with: the advantages of brief selling—from reduced total portfolio threat to elevated returns in difficult markets assistance for studying stability sheets, source of revenue statements, and cash-flow statements innovations for coping with and comparing a portfolio that incorporates shorted investments
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For example, Google developed its own 40 CHAPTER 4 platform and made it available for free. It was the ultimate technology disruption and it had a devastating impact on GPS companies like Garmin and TomTom. CUSTOMER CONCENTRATION Customer concentration is common in Corporate America, especially for industries where there are not many potential buyers. An example is the auto supply market. However, there is no clear-cut standard for customer concentration. If a large percentage of sales—say more than 30 percent—come from five customers or so, then there is a risk and short sellers will take note.
So even for the largest players, there are significant risks to short selling. But so long as they are understood and monitored, the benefits of short selling are too great to pass up. Short selling is certainly a major profit driver for sophisticated investors like hedge funds—and this is increasingly becoming the case for individual investors. So in the next chapter, we will take the first steps on how to find a good short-sale candidate. CHAPTER 4 Fundamental Analysis Key Concepts ■ ■ ■ Spotting fads and failed business models Looking for catalysts Types of stocks to short T he best short sellers use painstaking research and analysis.
Finally, a short seller has limited shareholder rights. After all, he or she does not have any ownership in the shares. This means the short seller will not be able to vote on important corporate matters or get equity interests from spin-offs or rights offerings. SIPC COVERAGE What if your brokerage firm fails? What will happen to your short positions? Just as with your long positions, you will be covered by the “Securities Investor Protection Corporation” (SIPC). This is a non-profit corporation that insures the amounts in your brokerage account.